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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Joseph Jaffe
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Jon Berry
,
Ed Keller
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Different Thinking: Creative Strategies for Developing the Innovative Business
Anja Forster
,
Peter Kreuz
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Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li
,
Josh Bernoff
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Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott
,
Anthony D Williams
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The Cluetrain Manifesto
Rick Levine
,
Christopher Locke
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Blue Ocean Strategy
W Chan Kim
,
Renée Mauborgne
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