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Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout
,
Steve Rivkin
Bibliography
Positioning (Advertising)
Product Differentiation
Marketing
Brand Name Products
Advertising Brand Name Products
Competition
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
Bibliography
Psychology
Marketing
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The Elements of Style
William I Strunk
,
E B White
Rhetoric
Style Manuals
Authorship
...
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