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Why we make mistakes
Joseph T Hallinan
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How We Decide
Jonah Lehrer
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Switch: How to Change Things When Change Is Hard
Chip Heath
,
Dan Heath
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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman
,
Rom Brafman
Bookshop
Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H Thaler
,
Cass R Sunstein
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Bookshop
