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Gonzo Marketing: Winning Through Worst Practices
Christopher Locke
Bibliography
Social Aspects
Technological Innovations
Customer Relations
Economic Aspects
Market Segmentation
Information Superhighway Economic Aspects
Electronic Commerce Social Aspects
Corporate Culture
...
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Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Marketing
Service Industries Marketing
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Difficult Conversations: How to Discuss What Matters Most
Roger Fisher
,
Douglas Stone
,
Bruce Patton
,
Sheila Heen
Negotiating
Interpersonal Relations
Psychology
...
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
Bibliography
Psychology
Marketing
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Getting to Yes: The Secret to Successful Negotiation
Roger Fisher
,
William Ury
,
Bruce Patton
Personnel Management
Negotiations
Organization And Administration
...
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E-myth Revisited
Michael E Gerber
Bibliography
Management
Success In Business
...
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Built to Last: Successful Habits of Visionary Companies
James C Collins
,
Jerry I Porras
,
Jim Collins
Business Enterprises
United States
Industrial Management
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