TV ads are great for broadcasting, but voter turnout is about narrow-casting. And not all messengers are created equal.
TV is still a 'push' medium - we are broadcasting into any home or business with basic cable, and depending on what's happening in the world, we have a wider audience, from news junkies to very sporadic viewers. On TV, you want your reporting to be valuable to that entire audience and be relevant.
I remember buying The Fugees' 'The Score' my freshman year and feeling like this whole new world and this whole new conversation was opening up to me.
Companies like YouTube will continue to be tested on their commitment to the mission that made them such popular and profitable websites - providing an open platform to a wide range of ideas from around the world.
Thieves don't usually make good therapists.
A healthy corporation acts on the interests of its stakeholders and customers.