The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.

Google was like the only company that was like, 'We're making so much money; let's take a picture of every street in the world.' Nobody does that.

I really believe that the raw ingredient of any creative business is the set of experiences that the team has, the set of skills. I think a simple fact is that if you have a different set of experiences based on how you grew up or how other people perceive you, or if you have a different set of skills, that will produce a better company.

So many things that I was excited about as a kid were about proximity. The idea that somebody could grow up in rural Iowa and be into break dancing because of YouTube - that was a really simple, profound idea.

I think there are a lot more people that don't use Pinterest in the world than do use it, so for most people, that first experience is really, really important. I think feeling really close and in touch with that first user experience is pretty basic to making it better every day.