Mastering the paradox of star brands is very difficult and rare - fortunately.
The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them.
You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.
I would never diminish the quality of Hermes. Hermes can be an even rarer and greater quality business, if they ever wanted to work with us.
Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come.'
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.