Creativity varies inversely with the number of cooks involved in the broth.
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.
