Writing the story, plan, protection, and process based on the authenticity, validity, and authority of a business creates the soundest foundation to build a business on.
Other Quotes by "Create Wealth Communities"
Developing individualized operation and communication plans that are rooted in the authority and authenticity of the people, the story and the product allow for better creativity, production and engagement.
It is not about writing vision, value, purpose, promise or manifesto statements for your brand first. It is about working through the discovery, definitions, and directions of your brand first. Then you can pull from the root of your brand content to create authentic messaging to communicate & engage with others. When you are rooted in authenticity, the message can grow and branch out farther.
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