I love Jim and Pam at 'The Office.'
I love tennis. I've played it my whole life. Loved it since the age of three. I had an injury, so from the age of 13 to 24 I didn't play much. Then when I moved out to L.A., there were so many tennis courts that I rekindled the love.
Boston is so laced with jerseys that you can be dressed head to toe in team apparel and no one will look twice.
In this fragmented world, with such short attention spans, you've got a couple of episodes to make an impression. And if you don't, you start to lose your audience in a big way.