We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world.
Visual storytelling utilizes both language and art to pass on the essence of who we are.
Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience.
No one likes someone who's really overconfident.
Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.
Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive, expressive technique.
