When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.
Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry.
I remember, as a kid, when any woman/girl came close to my dad to get his autograph, I would throw a complete tantrum - yell shout and sometimes even fight!
Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.
As a producer or even as a basic seller, you need to be confident about your product.
I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.
