Model S has, really, the ready-to-wear elements. Gen 3 has the opportunity to be more couture.
We're looking for the early adopter who considers style to be an important part of the purchase decision. But they'll be getting a practical car with plenty of trunk space they can use for picking up building supplies at Home Depot.
We seem to want one vehicle to carry people and soccer balls and hay bales.
We still see that people don't really realize that electric cars are here right now. And when we show up with an actual vehicle, and you see it drive away under its own power, it's still kind of a jaw-dropping moment for a lot of people.
