The kind of audience that watches 'Matlock' is ideal for a lead-in to the affiliates' newscast in the afternoon. That audience is older.
You find a personality whom you think the TV audience will embrace and find a format that is tailor-made for the personality. In the case of Andy Griffith, we moved the personality of a wily country shark - a funny and shrewd guy - into another arena. In this case, he is a lawyer, and it is a dramatic series.
There seems to be a vulnerability at the networks in late night. They are losing more and more audience, particularly young viewers who are now looking at cable television. 'Tonight' is an old show. CBS has reruns, and having a public affairs series like 'Nightline' on ABC is a big mistake.
Succeeding in network prime time has gotten tougher. Every day, several thousand homes are wired for cable, and more people are buying videodisks and video cassettes. That all represents competition.
