It's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.
Most businesses fail because they want the right things but measure the wrong things, and they get the wrong results.
No one is going to stick their head out of the trenches for someone they don't respect or trust. You can get shot doing that.
We tax air passengers like cigarettes and alcohol - we impose sin taxes on travellers.
Somebody who knows what they're doing, who has a good track record, they come across as very articulate, bright and looking for a challenge - that's absolutely my kind of hire.
The airline business is the biggest team sport in the world. When you're all consumed with fighting among yourselves, your opponents can run over you every day.