My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don't know what your mission is, and you probably don't have one.

Southwest isn't a 'This is my job, that's your job' kind of company. Being successful is our job, and we're willing to do whatever it takes to achieve that.

I forgive all personal weaknesses except egomania and pretension.

I want to see Texas remain an entrepreneurial powerhouse in the United States.

We've always operated on the thesis that a company can have a personality, that people can be themselves, and be very successful in business at the same time.