The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.
Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.
The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
Free election of masters does not abolish the masters or the slaves.
The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
