Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
Younger generations in particular, who have spent a great deal of time in information environments since they were small children, would feel like a fish out of water if they were shut out of the global stream of information.
We are the only living creatures who can create a context, and as far as we know, everything else can only follow a context, without recognizing the context as such. Herein lies the source of creativity and the genuinely new.
Everything that exists is information, and everything that is informative also exists. The infosphere is not a virtual space that is distinct from the real world. Rather, the world itself is increasingly being considered an information space and part of the infosphere.
The risk of pollution exists for the infosphere as it does for the atmosphere. Freedom of the infosphere should thus become a law, and the Bible needs to have an 11th commandment: Thou shalt not covet thy neighbor's data.
I think that the Internet and print behave in a complementary manner.