There's this idea of a star, and this person is very aloof and writes all the music, and they don't talk to anyone unless they go through the record label. And I always felt very uncomfortable about that.
My songs have a lot going on in them -they're packed with sounds. When I have only three or four minutes to capture something, I guess I can't stand the idea of any bar going unloved.
If the night's right and the people are right, of course I want to be out, I want to be socializing. I don't want to be in my studio 24 hours a day for the whole rest of my life.
I get so fed up with the making of an album taking over my life - it's all I can think about or talk about. You find yourself in a rut and lacking inspiration and it's hard to get out of that because I'm working alone in the studio.
Leaving the record companies tweaked something inside me and I realised I don't have to deal with labels to make something happen. If I want to meet someone, I don't have to go through the label - I'll just go to them. I took my life in my hands and social media has just helped me do that more.
On YouTube you can tell what countries are watching and I've definitely noted a strong Australian following. You can plan your tours around where the love is on Twitter and YouTube - before, you couldn't tell.