Candidates should be extremely cautious in displaying a sense of humor. If he or she tells a joke with a point, there is almost certain to be some minority group offended.
I really found this campaign odious. I couldn't get up for it. The quality of the candidates and the campaign, I just found the whole thing second-rate. I didn't know how to explain to my granddaughter that I was spending my dotage writing about Al Gore and George W. Bush.
For those of us who spent our careers competing with David Broder, the hardest thing to abide was the inevitable comparison. If someone said Jack Germond - or Jules Witcover or Walter Mears or whoever - 'is a pretty good political reporter,' the default response would be, 'but he's no David Broder.'
Television doesn't like politics very well, if you can infer that from the way they cover it.
Rather than fretting about IQ scores, voters should try to determine what candidates read - other than the Bible, which they all say they read - and the kind of people with whom they spend their time.