When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.
Everyone likes to go to weddings.
As an entrepreneur, you are constantly playing in uncharted territory, and sometimes things don't work out. That doesn't mean you failed; it just means you may be off course.
Later on in my life, it became a big theme: just being okay and comfortable to take the risk and to have really thick skin and realize not everybody is going to love your product. Get over it, and if you believe in it, keep going forward.
Failure has never been a signal for me to quit; it's always been a sign for me to go down another path.
Routines can be a rut.