I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is.

I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies.

I was at this fancy school, and I felt out of place, so I rebelled.

I'm so genuine about what I do and how I want to do it, and I get anxiety when I'm pressured from the outside.

I'm a good operator: good with food and good with math.