It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.
There is beauty when something works and it works intuitively.
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Manufactured objects testify to who made them; they describe values.
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
One person's car is another person's scenery.
