The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Tags: advertising, pictures, new, words

Other Quotes by "Leo Burnett"

To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Tags: easy, ideas, mistakes, you
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Tags: advertising, pictures, new, words
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Tags: advertising, purpose, service, business
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Tags: mud, reach, stars, you
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Tags: ideas, fun, business, best
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