When you are competing for attention and eyeballs, articulating value and evoking possibility and vision can be powerful tools.
As a leader, your job is to share your vision with your followers and either warn them of danger or highlight opportunities coming in the future.
Besides having an audience, the most important currency for any leader is his or her reputation. And having a reputation for over-delivering on what's expected of you should give your visitors, subscribers and customers more reason to spend their money with you and refer their friends.
New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.
As entrepreneurs, we already know our most valuable asset is time, but not every entrepreneur knows how to properly use that time.
The people and opportunities your business needs are out there, but the only way to uncover them is to take an active role in bringing your social network to life.
