I try to be unafraid of making a fool of myself.

As a writer, the best mindset is to be unafraid.

I am a story-teller, and I look to academic research... for ways of augmenting story-telling.

You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.

The willingness to be self-critical in England is much greater than the willingness to be self-critical in America.