We realised that the safer creative people and craftsman feel, the better the collection they produce. If they do a better collection, my revenues grow. It is not easy to attach figures, but it is what happens.
The luxury market and its consumer are very flexible and reactive.
Sometimes emotions are more important than rationality.
In a company like Gucci, you can lose millions and millions in a second.
I tend to make my most important decisions by following my instincts rather than any straightforward logic.
Creative directors can be egocentric, they say. I decide; they shout at people and harass. I don't want that.
