I never wanted anything to do with the theatre as a child. I was dragged there under duress.
The less subsidy we have, the more the 'producers' take over, and the 'bottom line' becomes the raison d'etre. That's quite an unappealing landscape for artists.
In subsidized theater, you are encouraged to take risks. It's about being imaginative and artistic. That's the priority. It might not be a success, but let's try.
Staging any play is very exposing because, if you are going to do it well, you have to put so much of yourself into it.
If you are working in a publicly subsidized building, then you have a responsibility to deliver truly interesting, risky, innovative, even provocative work. Work that speaks to your audience in many resonant ways. The priority is less about the financial rewards.
If you put a blank canvas in front of Matisse and say, 'This has to be a success,' who's going to pick up a paintbrush?
