I have this theory, bands with enigmatic lyrics attract crazies.
Nine Inch Nails' sound is dominated by clanging synths and sardonic, shrieking vocals.
The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.
Back in the day, in '91 or so, I tried to interview Fugazi for Rolling Stone, which the band felt stood for everything they detested about corporate infiltration of music. They said, 'We'll do the interview if you give us a million dollars of cash in a suitcase.' Which was their way of saying no.
Bon Jovi's trick is to use heavy-metal chords and still sound absolutely safe. Rock & roll used to be rebellion disguised as commercialism; now so much of it is commercialism disguised as rebellion.
For Nirvana, putting out their first major-label record was like getting into a new car. But the runaway success was like suddenly discovering that the car was a Ferrari and the accelerator pedal was Krazy Glued to the floorboard.