HSN is uniquely positioned to present the seamless connection between media and commerce.
I'm a love-it-or-hate-it person. I don't waffle.
In addition to showing our customers what to wear, we also educated them on how to wear it by launching The Closet and utilizing the beauty bar, where our style experts provided videos with tips to educate and inspire.
We are increasingly using social media to drive both engagement and commerce. And because we are a commerce platform that integrates content, we believe we have a unique opportunity to make up a high button, a relative factor in social.
All children, regardless of their income, ethnicity, or geography have the right to be protected and be given the opportunity to reach their full potential, which is why our global HSNi Cares partner is the U.S. Fund for UNICEF.
Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.