When we ask for love, we don't ask others to be fair to us-but rather to care for us, to be considerate of us. There is a world of difference here between demanding justice... and begging or pleading for love.
It is love rather than sexual lust or unbridled sexuality if, in addition to the need or want involved, there is also some impulse to give pleasure to the persons thus loved and not merely to use them for our own selfish pleasure.
Theories of love are found in the works of scientists, philosophers, and theologians.
Conjugal love, or the friendship of spouses, can persist even after sexual desires have weakened, withered, and disappeared.
If one wants another only for some self-satisfaction, usually in the form of sensual pleasure, that wrong desire takes the form of lust rather than love.
I wonder if most people ever ask themselves why love is connected with reproduction. And if they do ask themselves about this, I wonder what answer they give.