For many startups, ideating is the fun part: coming up with ingenious schemes to grab eyeballs and start conversations. But before you dive into that stage, take a step back and define your goals.
At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team.
Creativity flows when curiosity is stoked.
What happens when kids don't have glasses - they get bored in class. They disengage and they may be disruptive. They may be misdiagnosed for A.D.D. or put in special needs classes.
The idea that you don't spam people with five emails a day or that you offer free shipping just seemed obvious to us, because that's how we want to be treated as consumers.
All those articles that scold Millennials for their supposed entitlement? Forget them. Millennials are great employees.
