Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
Tags: own, overcoming, balance, mind

Other Quotes by "Paul Rand"

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
Tags: pictures, job, together, words
A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.
Tags: written, habits, rules, style
In the Orthodox religion, you don't draw the human figure. It's against the rules.
Tags: human, rules, religion, you
I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.
Tags: day, integrity, simplicity, me
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
Tags: content, without, speed, aesthetic
View More by "Paul Rand"