Pour two parts mix and you throw in one part tequila, some Don Julio, which is my favorite, shake it up a couple times. There's a perfect margarita.

Our rum, Caliche - I call it Cali - is a blend of three-, four- and five-year rums: It took us about three years to find the perfect blend.

None of our bars smell like a bar at all - that's our number one rule - and we use certain scented candles and certain types of incense in order to give our bars a specific feel and ambiance.

We own a proprietary recipe for Casamigos Tequila that can't be duplicated.

Big cubes, small cubes - it's all ice. I'm not that fancy.