I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.
We have a very wide range of content, but the brand-newest movies, what's happening with those is a $30 pay-per-view option - not from Netflix but from DirecTV and others - of movies that are in the theater.
If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
Our brand at Netflix is really focused on movies and TV shows.
On the Internet you get continuous innovation, so every year the streams are a little better.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
