Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.
There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.
