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Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as the indication of where the pain is. And then go solve that pain.
— Scott Cook
Tags: they-say, go, pain, time

Other Quotes by "Scott Cook"

Our first product was Quicken, which is personal financial management on a PC. It had a tough start, and we ran some tracking surveys to understand who was using it. Half the users claimed to use it in some sort of office environment. We ignored that. I thought it was meaningless.
— Scott Cook
Tags: start, understand, tough, management
Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking.
— Scott Cook
Tags: company, revolution, thinking, business
Well, today people have to be self-reliant if they want a secure retirement income.
— Scott Cook
Tags: retirement, want, people, today
People don't place their trust in government or company pension plans; they have to be self-reliant.
— Scott Cook
Tags: place, government, people, trust
Before 1980, it was basically illegal for U.S. banks to invent new products.
— Scott Cook
Tags: illegal, banks, before, new
View More by "Scott Cook"
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