Too many brands treat social media as a...... Quote by "Simon Mainwaring"

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
— Simon Mainwaring

Tags: emotional, way, treat, social-media

Other Quotes by "Simon Mainwaring"

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
— Simon Mainwaring

Tags: brand, advertising, understand, your

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
— Simon Mainwaring

Tags: ability, more, influence, power

The keys to brand success are self-definition, transparency, authenticity and accountability.
— Simon Mainwaring

Tags: keys, accountability, brand, success

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
— Simon Mainwaring

Tags: celebrity, influence, community, simple

Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
— Simon Mainwaring

Tags: trying, reputation, problems, together