We don't like trends. We formed initially because we felt we had something of our own to say. What was happening was lacking in certain aspects - it needed a different point of view, a variant on things, but with the same attack, impact.

I hate the industry even more now, no bands get nurtured anymore. Labels only spend money promoting acts they know will be Top Ten. I find it offensive spending $2 million on a video.

Gothic in its purest sense is actually a very powerful, twisted genre, but the way it was being used by by journalists - 'goff' with a double f - always seemed to me to be about tacky, harum-scarum horror, and I find that anything but scary. That wasn't what we were about at all.

I suppose I was interested in creating a vision; in the same way, I was very drawn to tension within cinema. Hitchcock was my other early obsession - 'Psycho' and its score. So there was the sense of trying to create an atmosphere: how a sound resonates and makes an effect.

I was never attracted to being a very proficient singer or player. I suppose I was interested in creating a vision; in the same way I was very drawn to tension within cinema.