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Because an appeal makes logical sense is no guarantee that it will work.
— William Bernbach
Tags: because, sense, will, work

Other Quotes by "William Bernbach"

I warn you against believing that advertising is a science.
— William Bernbach
Tags: believing, advertising, you, science
If your advertising goes unnoticed, everything else is academic.
— William Bernbach
Tags: academic, everything, advertising, your
In advertising not to be different is virtually suicidal.
— William Bernbach
Tags: different, advertising, be-different
An idea can turn to dust or magic, depending on the talent that rubs against it.
— William Bernbach
Tags: against, turn, magic, talent
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
— William Bernbach
Tags: more, your, result, creativity
View More by "William Bernbach"
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