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Books with the subject: New Products
Up to 20 books are listed, in descending order of popularity
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
,
Blake Masters
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Blue Ocean Strategy
W Chan Kim
,
Renée Mauborgne
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Hooked: How to Build Habit-Forming Products
Nir Eyal
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Contagious
Jonah Berger
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Inspired: How To Create Products Customers Love
Marty Cagan
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The Four Steps to the Epiphany
Steven Gary Blank
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury
,
Stephen Fenichell
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Watches Tell More Than Time: Product Design, Information, and the Quest for Elegance
Del Coates
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Why Information Grows: The Evolution of Order, from Atoms to Economies
CĂ©sar Hidalgo
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The Liability Maze: The Impact of Liability Law on Safety and Innovation
Peter W Huber
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Thomas Kelley
,
Jonathan Littman
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Powerful Products: Strategic Management of Successful New Product Development
Roger Bean
,
Russell Radford
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The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
Ryan Mathews
,
Watts Wacker
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Design (Essentials (DK Publishing))
Tom Peters
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How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Mark Payne
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The innovator's toolkit
David Silverstein
,
Philip Samuel
,
Neil DeCarlo
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Getting It Right the First Time: How Innovative Companies Anticipate Demand
John Katsaros
,
Peter Christy
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Sketching User Experiences
Saul Greenberg
,
Sheelagh Carpendale
,
Nicolai Marquardt
,
Bill Buxton
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Mastering the requirements process
Suzanne Robertson
,
James Robertson
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Trend Forecaster's Handbook
Raymond Martin
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