The movement for the environment really only started in the mid 1970's.
Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.
I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
If I can't do something for the public good, what the hell am I doing?