I just felt it was my job to show that there is no easy way to success, and that anyone who gets even just one Top 40 hit deserves their moment in the sun. I accentuate the positive and eliminate the negative. That is the timeless thing.
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
Garbage. It's a natural quality of huskiness in the midrange of my voice that I call 'garbage.' It's not a clear-toned announcer's voice. It's more like the voice of the guy next door.
Growing up, I actually wanted to be a professional baseball player instead of a radio DJ. Believe it or not.
Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
Every station I was at, I never said goodbye - when I was in Detroit, Cleveland, Buffalo, Oakland, and L.A. I don't know why.
My agent said that I was one of the top three busiest people in the country.
I probably would be continuing to do voice-overs, continuing to do cartoon shows, and at the same time I'd probably be on a sitcom or a dramatic television show.
They are going to be playing Shaggy and Scooby-Doo for eons and eons, and they're going to forget Casey Kasem - unless they happen to step on his star on the Hollywood Walk of Fame. I'll be one of those guys people say, 'Who's that?' about. And someone else will say, 'He's just some guy who used to be on the radio.'
If I were doing a real rock show, slapping the phone book in time to the music, grooving with the songs, then it would matter to know how I felt about what I was playing. You can't fake it in that situation. But I'm just counting them down as they appear on the chart, 1 through 40. What really matters is what I say between the songs.
I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying.
It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
The dullest thing in the world is waiting for your scene. But the most exciting thing is seeing yourself on the screen and then getting compliments.
For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.
I had also done a little disc jockeying.
I like the storytelling and reading the letters, the long-distance dedications. Anytime in radio that you can reach somebody on an emotional level, you're really connecting.
Anytime in radio that you can reach somebody on an emotional level, you're really connecting.
