There are never any absolutes in the fashion business: one day you may like black, and the next day you like colour. I think it's a good lesson that we should never believe too much in any one thing - because the next day it's out, and if we're stuck to it, we're out, too.
Fine artists reflect, and then they act. Fashion photographers - we act, and then we reflect.
There's a particular style that is very Peru that you don't see anywhere else; it's got so many different imprints. When you mix Incan minimalism with the heavy, ornate Spanish Baroque, it is very interesting.
When I had photographed Prince William's mother, I brought along a CD of Dalida, a French singer, that we played on set all day to relax everyone. I decided to do the same thing for Catherine and William. The contrast of the contemporary informal music playing in the beautiful rooms with so much history caused a lot of laughter.
There is something about Prince William and Prince Harry that brings real modernity to the British royal family. They are also very open, human, and kind, and this is what I have tried to capture in the pictures I have taken of them as well as in my pictures of Prince William and Catherine.
At the beginning of my career, as a boy from Peru in London, suddenly discovering British culture and society, I looked so much at the work of the photographers Cecil Beaton and Norman Parkinson, which seemed to represent a wonderful vanished grandeur of my new country.
Being Peruvian means to come from the farthest place possible to get to Europe. Peru is the land of the Incas. It was the capital of South America; it was where the Spanish founded their empire and took over the Inca Empire and made it into a colony of Spain.
Grunge came from a group of English photographers, and they were documenting their own reality... I'm South American - we celebrate life.
I have no real training in the history of fine art or furniture; my eye just works by proportions. I react intuitively. In London, it's all about color because the weather is so gray, and in that cold light they look beautiful.
At the end of the '90s, I was very bored with the usual models, so I discovered a new generation that impressed me with their fresh look. I still keep working with models like Gisele Bundchen and Kate Moss, and I am still looking for new, interesting faces. Life is about discovery, and you should never stop searching.
I've always had an affinity with women. It probably started with my mother when I was young, but it was intensified by my sister, Elena, who is one year older than me. I used to hang out with her all the time, and whenever I travelled, I used to buy her clothes and style her.
I studied law, economy, international relations, communications, in order to find what I would do. It's the hardest thing, being 17 and trying to find what to do in life. You've explored so little. I'm lucky: My parents let me explore.
When I see Kate Moss out and about, I think she looks more beautiful than when her hairdresser and make-up artist try and make her look like something else. And I remember when Madonna first asked Versace to book me to shoot a campaign with her, she came to see me wearing hardly any make-up, and she looked incredible.
My original idea was to photograph Princess Diana in her tiara. But then I thought, am I interested in seeing another picture of her as a royal person, or would I rather see what she is actually about? And that's why I decided to do her without jewels, without shoes, without trimmings.
I am very much about promoting Lima because I think Peru and the mountains and the Incas, everybody is aware of those, but Lima is something that people should discover - especially our food.
I think my sense of color I have got from my upbringing in Peru.
I find that my entire life has come to me, and things happened without me planning them. You know, I never asked to photograph Princess Diana, and that made me more famous than I wanted. I never asked to photograph Madonna, and that pushed me to another level. There are things that just take you into the limelight.
Ultimately, I made my range wider because I wanted to suit each publication that I worked for. Talk about reinvention - I'm like the Madonna of photography.
I've been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.
In the South America of the forties and fifties, everyone was into beauty and glamour and fashion.
