In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats as possible.
Dave Matthews, Tim McGraw, U2, The Rolling Stones - there are a lot of artists selling out stadiums around the world that we work with regularly. And end up making most of our money with those artists.
BottleRock has these incredible VIP cabins where a chef is preparing sushi for you in your cabin or lounge decorated by Restoration Hardware.
We as an industry need to do a better job of increasing the awareness of the show, decreasing the ticket price, and making it a better experience online to buy tickets.
Live is truly a unique entertainment form; it cannot be duplicated and creates lifetime memories that fans are craving more than ever in this experience economy.
In my business, the cheaper the ticket price the better. I'd love for more consumers to walk into an amphitheater, park, have a beer and eat a hot dog. There's no advantage to me to have anything but sold-out shows.
At a very young age in Canada, I had mapped out that my mission in life and my passion was live events.
Clinging to old ways and fighting change is not the answer.
The touring business is obviously critical to selling records, building fan bases, selling T-shirts, fulfilling sponsorship commitments.
