Automobiles are dangerous as all get-out.
Things that burn very brightly, we wonder how long they can keep burning.
Keeping people fired up starts with having a really clear vision for what the company is aiming to do.
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy.
Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.
Dedicating myself to actually following through was my single biggest achievement.
A smartphone is great for when one person is documenting another thing or another person doing something.
I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.
If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.
Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life.
I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.
When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.
To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.
I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!'
Smartphones are always in your pocket. They're about reactive capture.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it.
I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier.
Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.
