American movies and music deliver themes of freedom, innocence, and power that appeal to others - partly because America itself was put together out of a multiplicity of national traditions.
The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.
We may repeat the awful revolutionary history of the 20th century because of the vulnerability of social movements to demagoguery.
As I write at the end, if we step back and face the enormity of the torrent, then we have taken the first step to imagining what we might want to do about it.
Some fine day, Democrats may figure out how to get on the right side of the value divide - how to define America as a place of the common good and not a playground of the strong.
Navigation is power of a limited sort - it enables us to manage the immensity of the media torrent.
Sure, I've often been misrepresented - anyone frequently quoted has this experience.
I don't for the life of me understand how anybody could contemplate the results of the 2000 election in the US and say that electoral politics doesn't matter any more, and that Ralph Nader was right when he said there is no difference between the two parties.
The only people available to change the world are the people now living in it, with all the beliefs they bring along - however retrograde those beliefs may appear to those of us who see ourselves as enlightened.
The manufacture of desire isn't at the heart - if it isn't absurd to speak of a heart - of the media torrent. Chronic dissatisfaction is at the heart of the matter.