Some companies are already investing in women and thereby betting on a brighter future - for a workforce just waiting to blossom, for emerging economies whose development depends on this new talent, and, of course, for their own financial growth.
Sponsorship involves putting your own political capital at risk, so they are going to help that person to succeed. Women get promoted; they don't get sponsored. Women know they are on their own if they get that promotion.
It's not the winning that teaches you how to be resilient. It's the setback. It's the loss.
Success is fine, but success is fleeting. Significance is lasting.
