At any one time language is a kaleidoscope of styles, genres and dialects.
What turns teenagers on more than the Internet these days? If you can get a language out there, the youngsters are much more likely to think it's cool.
'Spell it Out' rose to be number 4 on the best-selling Amazon chart - ahead of 'Fifty Shades of Grey!' Who ever would have thought that spelling would one day beat sex - even if it was for only a few hours!
It took three years to put Shakespeare's words together, there were a lot of words to be studied and a lot of words to be sorted out, and it proved to be a major project.
Anyone interested in language ends up writing about the sociological issues around it.
It hasn't been a problem with Ben, I think we worked together very well, we don't have rows.