There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
Advertising reflects the mores of society, but it does not influence them.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
Ninety-nine percent of advertising doesn't sell much of anything.
The consumer isn't a moron; she is your wife.
